January 15, 2009 5:12 PM  (go back to main view)
Indie’s Last Gasp
Steve Jones and yours truly before my guest hosting on Jonesy's Jukebox
This might as well go down as the day the music died. Again.
L.A.-based radio station 103.1, that bastion of aural pleasure that played like an eclectic iPod with the spirit of someone who still had a pair of steel-toe Doc Martens in her closet is going off the air. “Effective immeditately.”
As I drive around town, no more Jonsey’s Jukebox. No more Joe Escalante in the morning--as it was, he was excused from the building already. And no more Watusi Radio--which, of course, was pulled off a few weeks ago. Ok, so the writing was already on the wall.
At about 10 today, sandwiched in between X’s “The New World” and Sid Vicious’ “My Way,” a voice announced that Indie Radio would be going off the airways:
This is an important message for the Indie 103.1 Radio Audience.

Indie 103.1 will cease broadcasting over this frequency effective immediately. Because of changes in the radio industry and the way radio audiences are measured, stations in this market are being forced to play too much Britney, Puffy and alternative music that is neither new nor cutting edge. Due to these challenges, Indie 103.1 was recently faced with only one option --- to play the corporate radio game.

We have decided not to play that game any longer. Rather than changing the sound, spirit, and soul of what has made Indie 103.1 great, Indie 103.1 will bid farewell to the terrestrial airwaves and take an alternative course.

This could only be done on the Internet, a place where rules do not apply and where new music thrives; be it grunge, punk, or alternative -- simply put, only the best music.

I just happened to be in my car, basking in one of those sunny, smog-free L.A. days when the mountains are visible and even the vibrantly colored graffiti looks good. The radio was loudly dialed to 103.1 and I was singing, er, screaming along to X. I figured the song was one last flip off to the Bush administration. But it was really about the ongoing homogenizing of big business silencing one of the only places on the radio where just about anything goes. Well, anything but the schlock played on most of the other stations.
Sure, Indie didn’t always play tracks I could bear. But that was OK. I don’t want to be lulled into a numbing state by stuff that some nervous Nellies think the kids want to hear (or see or wear, for that matter).
Whether it was Indie, or a pre-Metal KNAC or even the early days of KROQ (when Rodney dominated Sunday evenings with his generous offerings of artists who weren’t--yet or ever--mainstream) radio stations bravely exposing listeners to new music is a vital public service. My curmudgeon, old self and my optimistic self both tell me another station will inevitably come in its wake, just like Indie had years after KROQ had started to become unlistenable. But this is 2009, and it's an entirely new game on the commercial, terrestrial airwaves.
Ok, and we still have Indie—on the Internet. Great. But until there’s a way to stream that into a car, while cruising around the city, windows down and the knob turned up to 11, the quality of life here just got a little less perfect.
The R.I.P. doesn’t just go out to Indie, or independent music. It goes out to the state of that thing that anyone should have access to anywhere and any time, the radio.

Blog Comments (1):
Posted by Leslie Cai... on January 16, 2009 9:07 AM
What"s weird is they are still playing punk rock songs, just 6 over and over and then the message that they are shutting down immediately. I almost wondered if it's some elaborate prank?
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Rose Apodaca is a pop culture and style journalist and the co-owner of A+R, the design retail lab in Los Angeles, and its online sister http://www.aplusrstore.com. She contributes to Harper's Bazaar, Elle, Glamour, Paper, The Los Angeles Times Magazine, Style.com, Preen and other publications, and consulted on the launch of Image, The Los Angeles Times newest style section. Her first book, Style A to Zoe: The Art of Fashion, Beauty & Everything Glamour, an all-encompassing lifestyle guide written for celeb stylist Rachel Zoe, is now in paperback and hit The New York Times bestseller list in September 2008. She is currently wrapping up a biography on Fred Hayman, co-founder of Giorgio Beverly Hills and marketing architect of Rodeo Drive, as well as co-authoring a beauty book with neo-burlesque queen and style icon, Dita Von Teese.

A+R is located in Silverlake and on Abbot Kinney in Venice, CA.

Rose helmed the west coast bureau of fashion-industry bible Women's Wear Daily and was a contributor to W for six years until March 2006, when she left to join partner Andy Griffith in A+R and focus on related projects. She has long championed Los Angeles and California style and design, from the streets and runways to interiors and food. She is the first recipient of the Los Angeles Fashion Awards Communications Prize for bringing global attention to the region's fashion industry and style culture. With A+R, she continues to showcase rising and undiscovered talent from around the world.
 
In addition to co-owning Beauty Bar Hollywood and Las Vegas, she is a conspirator-in-camaraderie with several artists and designers showcased under A+R or related projects. Rose and Andy, who tied the knot in September 2007, live in Silverlake.

* All photographs appearing on this blog were snapped by Rose with her Leica D-Lux 3, unless otherwise noted. Please credit all photographs accordingly.

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