February 01, 2008 10:45 AM  (go back to main view)
Color Me Fall '08: Pantone Reports

Just as I'm sitting here musing Pantone chips for a better choice of gold for the inside pages of the book I did for Rachel Zoe (it's being readied for a second printing), the authority on all colors releases its Fall '08 report. So what does Pantone decree: Calming and cool blues, purples and greens dominate the spectrum among American fashion designers.
As Pantone's official release waxes:
"Blue Iris, a beautifully balanced blue with an undertone of purple, is a favorite among designers, as it combines the calming aspects of blue with the mystical and spiritual qualities of purple. Dramatic Royal Lilac brings purple to the forefront of fashion and generates a bit of heat with its exciting red undertones.
Serene, sophisticated Caribbean Blue is another popular hue this fall, especially in jewelry and accessories, but it can also add a colorful intensity wherever it is used in the wardrobe. Twilight Blue, a twist on a classic navy, shows the transitional aspect of spring segueing into fall. Serving as a wonderful base color, Shady Glade delivers a natural elegance to the fall palette. Taking green in an interesting direction with its true green characteristics, this hue is a departure from greens of seasons past, which have had distinctively yellow undertones.
Reds are a steadfast favorite for fall and Aurora Red is no exception. Versatile and universally appealing, this true red adds a splash of energy to the palette. Soft, dusky Withered Rose, with its pinkish qualities and brown undertones, is a versatile hue that blends with every shade. Ochre, a beautifully mellow yellow with a hint of mustard, adds a touch of lightness and spice. Orange has had a long run, and now, more than ever, consumers are gravitating toward intense shades like Burnt Orange, bringing this once steady background color to the foreground. The complex yet modest Shitake is an intriguingly understated shade, especially when teamed with the robust colors of fall ‘08."
For Pantone's Full List, Please Click Here
Post Tags: PantoneFall 2008Fall 08
Blog Comments (1):
Posted by  on February 02, 2008 12:53 AM
My favourite pantones are bright yellow :) very interesting post, thank you Rose
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Rose Apodaca is a pop culture and style journalist and the co-owner of A+R, the design retail lab in Los Angeles, and its online sister http://www.aplusrstore.com. She contributes to Harper's Bazaar, Elle, Glamour, Paper, The Los Angeles Times Magazine, Style.com, Preen and other publications, and consulted on the launch of Image, The Los Angeles Times newest style section. Her first book, Style A to Zoe: The Art of Fashion, Beauty & Everything Glamour, an all-encompassing lifestyle guide written for celeb stylist Rachel Zoe, is now in paperback and hit The New York Times bestseller list in September 2008. She is currently wrapping up a biography on Fred Hayman, co-founder of Giorgio Beverly Hills and marketing architect of Rodeo Drive, as well as co-authoring a beauty book with neo-burlesque queen and style icon, Dita Von Teese.

A+R is located in Silverlake and on Abbot Kinney in Venice, CA.

Rose helmed the west coast bureau of fashion-industry bible Women's Wear Daily and was a contributor to W for six years until March 2006, when she left to join partner Andy Griffith in A+R and focus on related projects. She has long championed Los Angeles and California style and design, from the streets and runways to interiors and food. She is the first recipient of the Los Angeles Fashion Awards Communications Prize for bringing global attention to the region's fashion industry and style culture. With A+R, she continues to showcase rising and undiscovered talent from around the world.
 
In addition to co-owning Beauty Bar Hollywood and Las Vegas, she is a conspirator-in-camaraderie with several artists and designers showcased under A+R or related projects. Rose and Andy, who tied the knot in September 2007, live in Silverlake.

* All photographs appearing on this blog were snapped by Rose with her Leica D-Lux 3, unless otherwise noted. Please credit all photographs accordingly.

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