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April 05, 2010 10:48 AM  (go back to main view)
Coke-Cuckoo Karl Lagerfeld
Coco Rocha and Baptiste Giabiconi for Coca Cola Light
Further proof that's not a sneer on Kaiser Karl's poker face but the giggling smirk of a jester.
Like Salvador Dali for Lanvin chocolate bars and Rudi Gernreich for Smirnoff vodka before him, the haughtiest of haute stuff Karl Lagerfeld now flirts with the proles with this valentine for his favorite American elixir. The zero-calorie soda and steamed veggies helped him shimmy into his Hedi Slimane suits back in 2001. He was still living on the caramel bubbly when I last interviewed him in 2007, an assistant dutifully keeping a small glass filled to the brim during our afternoon.
A silhouette of Lagerfeld appears on the white and pink Coca-Cola Light bottles he, naturally, designed, and supermodels Coco Rocha and Baptiste Giabiconi in the ad he also shot. This is hardly his first flight of quirky fancy in recent years: His likeness as a teddy bear for Steiff was a riot. And with that collectible still commanding upwards of $1,300, is it any surprise this little side project is limited edition, too? The bottles are only available, at least for now, at Colette in Paris--for about $4.70 a, ehem, pop.
Huggy Bear: Karl Lagerfeld and his custom Steiff
Photos: Courtesy of Coca-Cola and Steiff
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Blog Comments (1):
Posted by wiliam on April 07, 2010 2:46 AM
Pretty an amazing post.I am also big fan of Karl Lagerfeld.Great to say he also recently landed a photography gig to shoot the next Pirelli calendar.
diet program
snapshot of the moment
la vie en rose on le town
now reading

Rose
Her manuscript...
and
Star: How Warren Beatty Seduced America by Peter Biskind

Andy

Mantuana: A Novel by the authors of Wu Ming
and
This last month's issues of The New Yorker since we were away.

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