This Weekend: L.A. Times Book Fest+Fred Hayman Book Debut

This weekend is the extraordinarily long-anticipated unveiling of my second book, Fred Hayman: The Extraordinary Difference at The Los Angeles Times Festival of Books at the USC campus. Free entry to the two-day event this Saturday and Sunday, but best to drop by on the early side if you want to score an actual copy of this seven-pound tome. We only have some 30 advance copies before the rest of the shipment arrives for a June delivery.

We will be taking pre-orders, however, at the booth and at our new site, also launching this weekend. That's right, Mr. Fred Hayman will not only have his own site, complete with a timeline featuring gorgeous pics from the book. You can also now find him on Facebook and Twitter.

Visited Mr. Hayman and his wonderful wife Betty last night at their home in Beverly Hills. A bottle of bubbly was promptly popped as we basked in the canary-yellow glow of our new book. (Seriously, there is much yellow with this book, designed by David Blankenship, from the yellow and white striped jacket and yellow gilded pages to the yellow "ribbon" running down the gutter throughout the book). He was less wowed by the online collateral, not surprisingly. It was the heft and gloss of this heavy book on his lap that roused his emotions. His is a life fully and well lived.

While this a kind of soft launch until we have the whole shipment of books and until the celebrations and events underworks in the coming months, I'm still thrilled to have reached this moment.

Please come by this weekend and say hello. The booth is in the Arts+Culture area. I promise to hold back at least one copy of the book for show and tell.