When Jack White decided he wanted to ape the iconic pearly king and queens of London’s boroughs for the White Stripes’ next incarnation, the duo’s stylist didn’t bat an eye. In part, because she admittedly didn’t know what the hell Jack was going on about.
But Brandy St. John (yes, that’s her christened name) was frustrated with the current state of her job: rock stars actually striving for a look that came off the VIP rack of some designer’s exclusive stockpile. “What’s the deal with rock stars wanting to all look the same? They all want clothes from the same store, the same designers,” she laments to me. “But rock ‘n’ roll should be about one-of-a-kind outfits no one will have, or even want to wear.”
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