A love that dare not speak its name? That's been the case for Jil Sander junkies (including yours truly, Andy+me), who've been awaiting any new word on the German designer's new collection for Japanese powerbrand Uniqlo, launching this fall.
Appearing in a clean, sans serif font, it's being called: +J.
It's a brilliant and true-to-form solution for the master minimalist, since she no longer owns the commercial rights to her full name. It belongs to Onward Holdings Co. Ltd., the Japanese company that acquired the brand from Prada Group. Sander left her signature house in 2004, for the second time since Prada acquired it five years before, over clashes, including her reluctance to use cheaper fabrics.
Ironic? A bit. Uniqlo is, after all, one of the superstars of fast fashion. But it's the coolest among the cheap chic pack, and it has been five long years since Ms. Sander left fashion. Her return is nothing but a plus.
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