Running 80 minutes late and long and with Mayor Villaraigosa among the determined, albeit famished audience who stuck it out until the final prize, the Los Angeles Fashion Awards proved as much an evening of pride as chagrin.
Attendees, mostly friends and employees of those honored in the five categories, emptied the hall in vast numbers as their reason for being there wrapped up and their patience was tested. Rude? Yes. But it became increasingly tough to blame them with each lengthy barrage by a presenting sponsor. Someone needs to pay for this thing. We get it. But it was all too much between Saturn’s drawn-out trailer and requiring a car—a car!—on stage, and the onslaught of logos and presenters explaining what they do ad nauseam (that would be you Supima Cotton guy) before releasing the winning name. Host Debbie Matenopoulos had to endure an unreceptive audience and her lively spontaneity saved a few rough technical spots, and that had to be stressful.
But the audience had to endure vulgar jokes and a bit of profanity from her and that just seemed out of place (some of it didn’t even relate to fashion, so what was the point?). It’s unfortunate, too, because the nominees this year are among…
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