Consider this an open invitation to my first talk/reading and booksigning this Thursday for Fred Hayman – The Extraordinary Difference: The Story of Rodeo Drive, Hollywood Glamour and the Showman Who Sold It All at the downtown campus of the Fashion Institute of Design & Merchandising.
While his landmark store and fragrance Giorgio Beverly Hills were enough to earn Mr. Hayman the moniker Mr. Rodeo Drive, his contribution extends beyond the borders of 90210 to the way Hollywood dresses, Los Angeles parties and the multi billion-dollar global beauty industry does business.
The talk begins at 12:30 in Room 500 at the FIDM campus, and is followed from 1:30 to 3:30 with a booksigning at the FIDM Museum&Galleries bookstore downstairs.
It's also a great excuse to get to the museum's two newest exhibitions, "FABULOUS! Ten Years Of FIDM Museum Acquisitions, 2000–2010" and "Parfums Lucien Lelong." Both collections are rich with beautifully crafted, highly whimsical objects, ephemera, footwear, accessories and couture. Not to be missed! And it's free to see it.
Hope to see you this Thursday.
FIDM is at 919 South Grand Avenue, Suite 250, Los Angeles. Talk is 12:30-1:30; Booksigning 1:30 to 3:30. Admission is free.