By its very nature, customization knows no bounds. Yet the prospect of candy coloring a Leica D-Lux 5, had me seeing red…then blue. After all, I'm still reeling a year later from the loss of my treasured Leica D-Lux 5 following a heady night in Vegas with the dancers from the Crazy Horse Paris and Dita Von Teese following her triumphant show there…
This is only the latest rainbow overhaul by ColorWare, a company offering custom coloring of an odd array of techie products: Segways, Dyson Airs, Flips UltraHD, along with Apple iPhones and iPads (oft featured in fashion mags; our London pal Sam Anthony gave us a heads up about the Minnesota-based service). ColorWare started in 2000 when it finally got the formula right to transform a beige computer with vibrant high-gloss, scratch-resistant polymer-based color coatings. It now offers a palette of 22 hues.
Of course, this is aftermarket customization which means the original manufacturer is under no obligation to repair or refund this product. But what price the opportunity to flaunt your true colors?
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